Archive for category: News & Stuff

AVROTROS, KunstUur and EO’s Blauw Bloed filming during SIERAAD.

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During the fair, just before opening, 2 crews of Dutch Television were filming several stands. One for AVROTROS KunstUur and one for EO for the program Blauw Bloed, about our Royal Family.

The link to KunstUur: sorry only in Dutch; Item (first item 00.39) about SIERAAD Art Fair at KunstUur, Dutch television.


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Some of the publications for SIERAAD Art fair 2014

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Cover EdelmetaalMarie Claire

voorpagina Jeweline 3 2014

Keramiek 5_2014 p21

Printed matters for 2014; drukwerk in volle gang.

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Also this year we will have the most beautiful magazine/catalogue for SIERAAD Art Fair 2014.  As always, about 24 years now, we work with Printer Veltmann in Enschede. The work is in progress…….

Zoals altijd maken wij dit jaar weer een prachtig magazine/catalogus voor de beurs. Inmiddels werken wij 24 jaar met dezelfde drukkerij in Enschede! Drukkerij Veltmann! Nog altijd zo blij met deze immer geweldige samenwerking.

IMG_4926 IMG_4921 IMG_4891 10442944_1490365464571479_8909659675991547197_n

Te lang geen updates gepost; So sorry

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Dit jaar hebben we weer mooie tasjes voor de beurs! gemaakt van 100% gerecycled papier.

This year we have beautiful 100% recycled paper bags!


Nieuwe campagne beeld 2014 New campaign 2014

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The new campaign for SIERAAD ART FAIR 2014! Picture and jewelry Ariane Ernst, photographer:Nevs Lue.



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1. Why do you participate at SAF

The first time I participated was in 2012 when I had already heard really positive comments from collegues that had participated before. So without visitng the fair before I decided to take part.
This year, 2014, is my third time, I participate at SAF because every year has opened many doors after and during the fair. I had the opportunity to show my work and be able to sell it to people who had really appreciate it. Also some gallerists came and after SAF now respresent my work. I find SAF a very good moment to get yourself known as well as get strong in defending your work and have a real contact with the real world out of your studio. Getting feedback and having the chance to explain your work and feel confident with what you have done is why I participate very happily for the third time and hopefully many more to come.

2. What is SAF bringing you, material and immaterial?

The two times I have participated have brought me a good amount of direct clients as well as gallerists. It has also made me believe in what I do, since it’s always very hard to show your work to the public. As in any other fair, you have positive and negative comments about your work , but that’s what has made me stronger to believe in my path and that’s a touch of reality more than necessary for anyone who does jewellery.

3. Is it bringing you things after the fair, if so can you tell us what?

Both times my work has being published in several magazines, that the journalists saw my work in my stand. Also a couple of clients I was able to sell some pieces after the fair and some gallerists contact me after SAF interested in representing my work.

4. What would you like to tell jewellers still hesitating to participate?

I wouldn’t hesitate in participating, I took part the first time without even visiting the fair, but I had collegues who had spoken so good about it. I can tell you it’s worth it and I’m now doing my third time.

5. Your advice?

It’s a great opportunity to show your work to a very good, educated public who is willing to hear you and know about you. You just have to be strong to defend what you believe, since it’s obviuos there will be people who will not like your work or will strongly question it.
Try to make your booth in a way that it reflects your work and in what you believe, don’t settle just for a simple table, take risks and show it the best you can. The better you show your work, the more in sintony to what your inspired by, the more people will believe in it.

6. How to run your own small business…

it’s not going to be easy at all. I started a couple of years ago working as a part time job for a contemporary jewellery gallery in which I was constantly in contact with the reality. Many times a very hard one being in Italy in a very classical city as Florence. But it gave me strength to believe in what I do.

I decided to start my small business or look at my jewellery as my own company. To be honest I’ve never expected to get rich from coming to SAF I expected to gain clients and to have the opportunity to show my work, which for me means a lot and it’s a great part of why I do my work. I invest always a lot in pubblicity of my pieces, try to look for competitions and pubblications and nock on any door I think will be good for my work. Since I strongly believe you start from the bottom, little by little gaining each time more poeple who will believe in your work and hopefully one day have a good recognisition. At the end I want to be able to do my work all my life and have the satisfaction to see it grow as my small business and defintly this two times sin SAF has giving me a lot to make it step further.


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EXHIBITIONS 2014 during Schmuck

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SCHMUCK 2014, March 16 and 17.

Every year it seems to get ‘worse’ bigger, better more beautiful.

Just few names and places; (for all our inpressions, visit our website link…..)

1.Exhibition Mass in Micheko Galerie with Sungho Cho, Akiki Kurihara, Fumiki Taguchi.

2. Bonzo Gonzo, with Alexander Blank, Kiko Gianocca, Melanie Isverding and Florian Weischsberger.

Kiko Gianocca, enamelled broches with on the backside polaroid pictures.

3. Schlegelkunst, curated by Christian Hoedl, with a.o; beautiful broches made by Nhat-Vu Dang, also with an amazing backside, which can you rotate, fitting your clothes.

4. BENCH 886, 10 jewellery artists from Taiwan, Ying-Hsiu Cheng, who makes stockings into intruiging organical forms. With: Heng Lee, Ying-Hsun Hsu, Shih-Dea Tseng, Mei-Fang Chiang, Cai-Xuan Wu, Yu-Ping Lin, Han-Chieh Chuang, Ying-Hsiu Chen, Yung-Huei Chao, Wen-Miao Yeh.

5. 48 Kilogram Light, with; Nadine Kuffner, Janina Stübler, Annamaria Leiste.

6. Karen Pontoppidan; Canvas Context Cash;

7. Plateaus Jewellery Project, with; Barbora Dzurakova, Patricia Dominques, Katharina Dettar and Edu Tarin.

‘What others say’ Marc Lange, about SIERAAD Art Fair

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Marc Lange

He calls himself a goldsmith jeweller and adds a modern interpretation to the classical jewellery canon. He has partcipated in SIERAAD for the past five years.

SAF: Why do you take part in SIERAAD?

Marc: Because SIERAAD is the leading event in Holland for goldsmiths and jewelery desginers.

SAF: What’s in it for you – materially as well as immaterially?

Marc: Materially, SIERAAD has been profitable for me over the past few years. In how far this is also because I invite some 1200 of my customers is hard to say, but I think it does play a role; a lot of them come to the event. At the same time it is a good occasion to invite your own customers. There is a fair chance that those that come will buy something and those that do not come can at least see that you are active. I can’t be bothered by the chance that I could lose customers to my colleagues – that risk is offset by what the invitations bring in.

And of course, if you’re not present here you’ll miss the press coverage. The fair leaves me with a lot of joy and motivation. Prior to the fair I am driven to come up with new things, during the fair I enjoy the attention, the praise and the selling. Afterwards I am always tired but satisfied and my diary is full of appointments.

SAF: What does the fair do for you, before and particularly after the event?

Marc: SIERAAD also contributes to my growth. Of course it is my own responsibility, but I get inspired and driven to once again surprise the public, the press and myself. Therefore the event is a great sounding board to discover what works and what doesn’t, and what draws the most attention.”

SAF: Did the fair leave you with any regular customers, of the fair or otherwise?

Marc: With both.

SAF: At the fair you represent a classical aspect of contemporary jewellery design. Are you the odd one out or is this where your strength lies?

Marc: “I partly agree with the proposition. My work is quite modern, albeit more traditional as far as the materials used are concerned. It is also more conservative in its effect and the way it is worn. At an event for jewellers and goldsmiths I would represent the freer and more modern side of jewellery design. At SIERAAD it is my strength and makes me stand out. In my opinion more colleagues could be successful with jewellery made of traditional materials such as precious metals and precious stones. It would not be a bad thing if this segment were represented better at SIERAAD. I’m not afraid of competition, on the contrary I think it will enhance the diversity and appeal of SIERAAD.”