He calls himself a goldsmith jeweller and adds a modern interpretation to the classical jewellery canon. He has partcipated in SIERAAD for the past five years.
SAF: Why do you take part in SIERAAD?
Marc: Because SIERAAD is the leading event in Holland for goldsmiths and jewelery desginers.
SAF: What’s in it for you – materially as well as immaterially?
Marc: Materially, SIERAAD has been profitable for me over the past few years. In how far this is also because I invite some 1200 of my customers is hard to say, but I think it does play a role; a lot of them come to the event. At the same time it is a good occasion to invite your own customers. There is a fair chance that those that come will buy something and those that do not come can at least see that you are active. I can’t be bothered by the chance that I could lose customers to my colleagues – that risk is offset by what the invitations bring in.
And of course, if you’re not present here you’ll miss the press coverage. The fair leaves me with a lot of joy and motivation. Prior to the fair I am driven to come up with new things, during the fair I enjoy the attention, the praise and the selling. Afterwards I am always tired but satisfied and my diary is full of appointments.
SAF: What does the fair do for you, before and particularly after the event?
Marc: SIERAAD also contributes to my growth. Of course it is my own responsibility, but I get inspired and driven to once again surprise the public, the press and myself. Therefore the event is a great sounding board to discover what works and what doesn’t, and what draws the most attention.”
SAF: Did the fair leave you with any regular customers, of the fair or otherwise?
Marc: With both.
SAF: At the fair you represent a classical aspect of contemporary jewellery design. Are you the odd one out or is this where your strength lies?
Marc: “I partly agree with the proposition. My work is quite modern, albeit more traditional as far as the materials used are concerned. It is also more conservative in its effect and the way it is worn. At an event for jewellers and goldsmiths I would represent the freer and more modern side of jewellery design. At SIERAAD it is my strength and makes me stand out. In my opinion more colleagues could be successful with jewellery made of traditional materials such as precious metals and precious stones. It would not be a bad thing if this segment were represented better at SIERAAD. I’m not afraid of competition, on the contrary I think it will enhance the diversity and appeal of SIERAAD.”