This year the theme of SIERAAD Art Fair as well as of the New Traditional Jewellery design contest was TRUE COLOURS. A brilliant concept, for it calls for new artistic exploration on the part of designers and a search for their own creative roots.
In the meantime 200 jewellery artists have shown their work at SIERAAD, which is the largest number of participants since the beginning of the fair. From November 4 through 7 they have shown the wide range of their creativity to the public in the Gasholder on the Westergasterrein in Amsterdam. The fair included the 50 best entries for the international design contest New Traditional Jewellery.
International platform
The 9th edition of this unique art fair brought together another colourful, international gathering. About half of the participants is from the Netherlands, there will be a large delegation from Germany and England, but designers also come from o.a. Israel, Japan , Switseland, France and Spain.
The number of young beginners has more than doubled compared to last year. They get an opportunity to participate in SIERAAD with a so-called “chair”, a small eye-catching exhibition space, which keeps their expenses within limits.
Once again we have been successful in getting two colleges to come to Amsterdam with their unique presentations: the Fachhochschule from Idar Oberstein and Saimaan AMK, Saimaan University of Applied Sciences, Fine Arts, Jewellery, Finland, will present their most talented students
The number of visitors has increased every year and will this year reach an estimated 7 to 8000. SIERAAD visitors come from all over the country and jump at the chance of seeing something unique and getting hold of something that is not for sale anywhere else. The fact that they meet the artists in person also plays an important role in their joy of buying. In 2009 25% of the visitors to SIERAAD came from abroad.
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