SIERAAD & Friends
2025
To the visitors of the SIERAAD International Jewellery Art Fair and the recent edition of SIERAAD & Friends,
When we started organizing SIERAAD over 24 years ago, our goal was to create a platform for international jewellery designers and makers. Over the years, we have succeeded in this goal, and many of you have been loyal witnesses to this journey. Many of our participants have been discovered by collectors from both the Netherlands and abroad, have been included in museum collections, and have secured many exhibition agreements with galleries. Many of their works have also been purchased by you, our visitors, or have led to commissions for unique custom designs.
All of these are wonderful developments, but there is a catch: as the years pass—Maarten will soon turn 72—we have to make a choice. Although organizing the last edition in the picturesque town of Buren was a lot of fun, we have decided that it was our last edition. We do, of course, want to say a huge thank you to everyone who made us so welcome in Buren, the atmosphere and ambiance was really great! But we want to fully embrace a new phase of “savoir vivre,” and there are still many beautiful things to explore.
We look back on countless wonderful encounters with you, our visitors, as well as on equally special and valuable interactions with the many Dutch and international participants.
It was also encouraging to see that many of them have taken significant steps toward independent entrepreneurship, establishing their own shops or larger studios. We are happy to have contributed to this journey!
Once again, we are grateful for the many wonderful and inspiring years and wish you all the best and, above all, good health.
Astrid Berens & Maarten Bodt
SIERAAD & FRIENDS is a dynamic, international platform where art, craftsmanship, design, and passion converge in the form of jewellery. This diverse exhibition brings together talented designers, innovative artists, and skilled artisans from various corners of the globe. Each piece is a testament to unique stories, cultural backgrounds, and personal expression. SIERAAD & FRIENDS is about more than just aesthetics; it’s a celebration of identity, heritage, and the limitless possibilities of materials and techniques. This event is a treasure trove of inspiration, offering visitors the opportunity to directly engage with the creators and discover the vision behind each extraordinary piece of jewellery.
photos: Anton van Daal
Melodies in Gold, JAKUBOWSKI & VLASBLOM
Jakubowski and Vlasblom are two talented goldsmiths with a beautiful studio shop located in a monumental building in the picturesque town of Buren in the Betuwe region. They operate at the intersection of classical beauty and modern design, embodying craftsmanship, originality, and unparalleled artistic creations in gold, silver, and titanium.
“Potato” in the Synagoge in Buren.
The group, named “Potato,” seeks to uncover the extraordinary in the ordinary, drawing inspiration from the humble potato’s transformative nature. With diverse members contributing unique perspectives, they explore varied themes in jewelry, challenging norms and delving into emotional connections. Their playful approach ensures projects which are both informative and engaging. As a collective, they aim to showcase their concepts globally through exhibitions and shows, inviting others to join us on a journey of discovery. We are POTATO – come travel with us!
MOYA – beautiful, indeed!
Discover MOYA, the distinctive jewelry line by master goldsmith Eline van der Laag
Eline’s passion for “inventing” has led to unique creations like the Tuning Fork bracelet, a favorite of Stevie Wonder, and her signature Oyster collection with elegantly rolling pearls.
The Carousel Ring makes diamonds dance around your finger, while the Flip & Flip ring offers a choice between different gold hues and diamonds. Her Text Necklace hides a personal message, revealed when stretched.
Glass in motion
Saskia van Es – March 2023
BRUNO DA ROCHA
Kircher Schmuck
Natalie Hoogeveen
FEATURED ARTISTS
MOYA
Carrouselring, 18kRedgold with champagne diamonds.
DEBE
swissness light.
foto, sandra gadient.
Panagiotis Panayi
Rings from the Simplicity collection, wedding bands, gold 18k.
MICHAEL BERGER
Kinetic ring, stainless steel, white gold 750, dichroic glass,
micro ball bearings
TESTIMONIALS
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Testimonial by Liisa Hashimoto, Japan
I have been exhibiting at Sieraad for five years now, sharing the stand with Iris from Insync Design. Every year I enjoy meeting all the artists from different countries, and meeting every year is like a reunion. In Japan, unfortunately, contemporary jewelry is not known too much to the public, so it is a good opportunity for me to see other artists’ works and exchanging information about the jewelry. As to the customers coming to Sieraad, I find many of them coming back every year. And usually they will kindly come back to our stand and enjoy looking at our new works of art. So, I try to show my works in a different way with different themes every year, always discussing with Iris how to display our stand. By exhibiting at Sieraad, I have been learning and thinking about the way of showing and selling my pieces, combining one-off pieces and production lines. It is not easy, but it is a good experience for me. Exhibiting at Sieraad is always my pleasure every year.
Liisa Hashimoto
Japan
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Testimonial by Rachel Butlin, GB
First of all I would just like to say a huge thank you to Astrid and Maarten for an amazing show and time at Sieraad this year! Sieraad is a show I’ve always dreamed about being at and I was overjoyed this year to be accepted to exhibit. From day one the communication and organisation has been above and beyond and definitely made the lead up to the show alot easier as a first time overseas exhibitor. The show exceeded my expectations in every way from set up to visual appearance, visitors and response to my work. There was a wonderful mix of visitors from affluent public to international galleries, bringing a wealth of interest to our stand. I feel that the stand appearance and layout gives great visual variety and allows each participant to create their own stamp on the show by choosing colour and layout, which definitely sets this apart from other shows I’ve done. It was such a great pleasure to meet, network and socialise with so many other participants, creating relationships im sure will last on into the future. I was overjoyed with the response of my work at the show and it was lovely to receive such lovely comments and feedback from the Dutch public. Sieraad isn’t just a show, its a wonderful experience full amazing exhibitors, warm smiles, stunning jewellery and great visitors. Once again I would like to thank you all for such a great experience and i look forward to hopefully showing again with you soon.
Rachel Butlin
GB