SIERAAD & Friends

How do we move forward?

After spending more than 20 years in Amsterdam, we have decided to change direction and leave the city behind.

It is with a mix of emotions that we made this decision. Our decision was unfortunately driven by the hugely increased costs, which have only increased further with the aftermath of the Corona pandemic. For a cultural event like ours, staying in Amsterdam is simply no longer justified.

We treasure the wonderful memories of SIERAAD, which over the years has grown into an international phenomenon. The overwhelming interest and participant numbers have both surprised and delighted us. We take this rich history with us as we move into a new era and a new challenge.

We are convinced that the new format of SIERAAD, as we have envisioned it, is better suited to these times and the challenges ahead.

We have decided to transform SIERAAD into a smaller, more personal and once again a unique event.

We are going to expand our horizons to the beautiful historic town of Buren, in the Betuwe. With picturesque streets, good accessibility and plenty of free parking.

The core values of SIERAAD will be preserved, in which quality and originality are central and, of course, 1-on-1 contact with the makers. Within the new ambiance and the concept, we have opted for a small scale where you can get acquainted with about 30 unique, and many well-known jewellery designers or, for many of you, continue the contacts you have made before.

SIERAAD & FRIENDS will be the new name. Many of the participants have become friends over the years and many visitors are friends of jewellery, so the choice was obvious. 

We hope to welcome you to SIERAAD & FRIENDS, for a valuable experience for everyone who loves jewellery. Be amazed by the creations and enjoy the warmth and uniqueness of this unique event.

SIERAAD & FRIENDS is a dynamic, international platform where art, craftsmanship, design, and passion converge in the form of jewellery. This diverse exhibition brings together talented designers, innovative artists, and skilled artisans from various corners of the globe. Each piece is a testament to unique stories, cultural backgrounds, and personal expression. SIERAAD & FRIENDS is about more than just aesthetics; it’s a celebration of identity, heritage, and the limitless possibilities of materials and techniques. This event is a treasure trove of inspiration, offering visitors the opportunity to directly engage with the creators and discover the vision behind each extraordinary piece of jewellery.

Lisa Walker – jewellery star

Liesbeth den Besten February 2023

To celebrate Jewellery’s 20th anniversary, a festive central exhibition will feature the work of Lisa Walker (1967). Her jewellery is odd, humorous and has an enormous freedom. The New Zealand artist has been active for more than 20 years. In her jewellery she uses remnants of our consumers’ society, and waste from her own workshop or that of others.

Connecting with nature

Saskia van Es – April 2023

Spanish Bego Fuente was an English teacher. Until she decided to get away from the digital world and reconnect with her creative side. She is now a professional jewellery maker. And according to plan, she makes all her unique pieces herself, by hand. For her, the strenght lies in pieces that are both beautiful and rough or uneven. 

As light as a flutter of butterflies

Saskia van Es – April 2023

Shapes from everyday life and fragments of memories become elegant jewellery with Mayumi Okuyama. A design starts with a flutter of butterflies, for example. The shape of butterflies silhouetted against the sky has such a lightness that your eyes can hardly comprehend it. At Mayumi Okuyama’s workbench, this phenomenon is translated into feathery lines of brass and steel wire. The lines dance around your neck, on your ear or in your hair. Last year she won an important prize in Brazil with it.

Glass in motion

Saskia van Es – March 2023

Chances are, when you hear the term ‘kinetic jewellery’, you think of Michael Berger’s work. The goldsmith creates jewellery with parts that swing around each other. A ring with two boat-shaped pieces a pearl, for example, which are stacked differently with every movement you make.

Reuse in grand fashion

SASKIA VAN ES – March 2023

Reuse in grand fashion

They are accessories rather than jewellery in the classic sense. For quite a few years, Michelle Lowe-Holder seems to have one rule of the game: work with materials that are already there. Nitrous oxide canisters picked up off the street, for example. Or very thin birch wood left over from industry

Nature under a bell jar

Saskia van Es – march 2023

Itir Saran, is an architect and teacher in Turkey and New York. And the designer behind Stella Tundra. She uses found materials from nature as the basis for her pendants. In the kiln the material burns away and is replaced by ceramics.

Textiles and jewellery: literally a strong combination

By: Saskia Kolff- van Es

The combination of textile and jewellery remains a very strong one. Because textile is so colourful? Because it moulds to the body? Because it is comfortable and protects you? Because it is slow art, made by endlessly repeating certain actions? This year, we can indulge ourselves. At least four artists use the primal material in their jewellery.



Kircher Schmuck

Aflé Bijoux


Few catalogue available!

If you would like to receive a catalogue from SIERAAD Art Fair 2019 then please transfer € 15,00 (Europe) €22,00 (rest of the world) to our bankaccount: NL31RABO 0328 5054 20, EMB&B Art Events, do not forget to put your name and address, se we can send you the catalogue as soon as we received your transfer. If payed by PayPal € 17,00 (Europe) € 23,50 (rest of the world) to


If you want to participate in SIERAAD Art Fair, in 2023, we ask you to do the following: send us by WETRANSFER (ONLY wetransfer) all to be send to; info [at]

  • 10-12 good high resolution (min. 330 dpi ) photo’s of your work on a white background OR on a professional model (shoot)
  • a CV
  • artist’s statement and
  • all information on the pieces, materials, prices etc. all information on the pieces, materials etc. in the caption of each picture.

We do not look at any application if we do not receive all as asked up here, we receive so many applications it will take us to many hours to send emails to ask for all items missing in the application.

If we have downloaded your wetransfer you will receive a notification from wetransfer,  so you know we received your application. We will inform you of our findings in approximately 14 working days after we received the wetransfer map.
Send all before – November 25. 2022, as in  2023 stand prices will go up.    4m2 stand cost about € 2490,00



Carrouselring, 18kRedgold with champagne diamonds.


swissness light.

foto, sandra gadient.

Panagiotis Panayi

Rings from the Simplicity collection, wedding bands, gold 18k.



Kinetic ring, stainless steel, white gold 750, dichroic glass,
micro ball bearings



Het virtuele sieraad. Virtual jewellery

Het virtuele sieraad. Virtual jewellery

Virtual jewellery. Twenty years ago, Tjep. stood out with a pendant consisting of 100 stacked gold logos in the shape of a cross. Brands were the new religion. Now Tjep. has re-released this piece of jewellery. The logos have changed too. Besides Unilever and MTV,...

read more


Testimonial by Liisa Hashimoto, Japan

I have been exhibiting at Sieraad for five years now, sharing the stand with Iris from Insync Design. Every year I enjoy meeting all the artists from different countries, and meeting every year is like a reunion. In Japan, unfortunately, contemporary jewelry is not known too much to the public, so it is a good opportunity for me to see other artists’ works and exchanging information about the jewelry. As to the customers coming to Sieraad, I find many of them coming back every year. And usually they will kindly come back to our stand and enjoy looking at our new works of art. So, I try to show my works in a different way with different themes every year, always discussing with Iris how to display our stand. By exhibiting at Sieraad, I have been learning and thinking about the way of showing and selling my pieces, combining one-off pieces and production lines. It is not easy, but it is a good experience for me. Exhibiting at Sieraad is always my pleasure every year.

Liisa Hashimoto

Testimonial by Rachel Butlin, GB

First of all I would just like to say a huge thank you to Astrid and Maarten for an amazing show and time at Sieraad this year! Sieraad is a show I’ve always dreamed about being at and I was overjoyed this year to be accepted to exhibit. From day one the communication and organisation has been above and beyond and definitely made the lead up to the show alot easier as a first time overseas exhibitor. The show exceeded my expectations in every way from set up to visual appearance, visitors and response to my work. There was a wonderful mix of visitors from affluent public to international galleries, bringing a wealth of interest to our stand. I feel that the stand appearance and layout gives great visual variety and allows each participant to create their own stamp on the show by choosing colour and layout, which definitely sets this apart from other shows I’ve done. It was such a great pleasure to meet, network and socialise with so many other participants, creating relationships im sure will last on into the future. I was overjoyed with the response of my work at the show and it was lovely to receive such lovely comments and feedback from the Dutch public. Sieraad isn’t just a show, its a wonderful experience full amazing exhibitors, warm smiles, stunning jewellery and great visitors. Once again I would like to thank you all for such a great experience and i look forward to hopefully showing again with you soon.

Rachel Butlin

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