SIERAAD & Friends

How do we move forward?

After spending more than 20 years in Amsterdam, we have decided to change direction and leave the city behind.

It is with a mix of emotions that we made this decision. Our decision was unfortunately driven by the hugely increased costs, which have only increased further with the aftermath of the Corona pandemic. For a cultural event like ours, staying in Amsterdam is simply no longer justified.

We treasure the wonderful memories of SIERAAD, which over the years has grown into an international phenomenon. The overwhelming interest and participant numbers have both surprised and delighted us. We take this rich history with us as we move into a new era and a new challenge.

We are convinced that the new format of SIERAAD, as we have envisioned it, is better suited to these times and the challenges ahead.

We have decided to transform SIERAAD into a smaller, more personal and once again a unique event.

We are going to expand our horizons to the beautiful historic town of Buren, in the Betuwe. With picturesque streets, good accessibility and plenty of free parking.

The core values of SIERAAD will be preserved, in which quality and originality are central and, of course, 1-on-1 contact with the makers. Within the new ambiance and the concept, we have opted for a small scale where you can get acquainted with about 25 unique, and many well-known jewellery designers or, for many of you, continue the contacts you have made before.

SIERAAD & FRIENDS will be the new name. Many of the participants have become friends over the years and many visitors are friends of jewellery, so the choice was obvious.

We hope to welcome you to SIERAAD & FRIENDS, for a valuable experience for everyone who loves jewellery. Be amazed by the creations and enjoy the warmth and uniqueness of this unique event.

SIERAAD & FRIENDS is a dynamic, international platform where art, craftsmanship, design, and passion converge in the form of jewellery. This diverse exhibition brings together talented designers, innovative artists, and skilled artisans from various corners of the globe. Each piece is a testament to unique stories, cultural backgrounds, and personal expression. SIERAAD & FRIENDS is about more than just aesthetics; it’s a celebration of identity, heritage, and the limitless possibilities of materials and techniques. This event is a treasure trove of inspiration, offering visitors the opportunity to directly engage with the creators and discover the vision behind each extraordinary piece of jewellery.

photos: Anton van Daal


Jakubowski and Vlasblom are two talented goldsmiths with a beautiful studio shop located in a monumental building in the picturesque town of Buren in the Betuwe region. They operate at the intersection of classical beauty and modern design, embodying craftsmanship, originality, and unparalleled artistic creations in gold, silver, and titanium. 

“Potato” in the Synagoge in Buren.

The group, named “Potato,” seeks to uncover the extraordinary in the ordinary, drawing inspiration from the humble potato’s transformative nature. With diverse members contributing unique perspectives, they explore varied themes in jewelry, challenging norms and delving into emotional connections. Their playful approach ensures projects which are both informative and engaging. As a collective, they aim to showcase their concepts globally through exhibitions and shows, inviting others to join us on a journey of discovery. We are POTATO – come travel with us!

MOYA – beautiful, indeed!

Discover MOYA, the distinctive jewelry line by master goldsmith Eline van der Laag

Eline’s passion for “inventing” has led to unique creations like the Tuning Fork bracelet, a favorite of Stevie Wonder, and her signature Oyster collection with elegantly rolling pearls.
The Carousel Ring makes diamonds dance around your finger, while the Flip & Flip ring offers a choice between different gold hues and diamonds. Her Text Necklace hides a personal message, revealed when stretched.

Glass in motion

Saskia van Es – March 2023

Chances are, when you hear the term ‘kinetic jewellery’, you think of Michael Berger’s work. The goldsmith creates jewellery with parts that swing around each other. A ring with two boat-shaped pieces a pearl, for example, which are stacked differently with every movement you make.



Kircher Schmuck

Natalie Hoogeveen


Few catalogue available!

If you would like to receive a catalogue from SIERAAD Art Fair 2019 then please transfer € 15,00 (Europe) €22,00 (rest of the world) to our bankaccount: NL31RABO 0328 5054 20, EMB&B Art Events, do not forget to put your name and address, se we can send you the catalogue as soon as we received your transfer. If payed by PayPal € 17,00 (Europe) € 23,50 (rest of the world) to


If you want to participate in SIERAAD Art Fair, in 2024, we ask you to do the following: send us by WETRANSFER (ONLY wetransfer) all to be send to; info [at]

  • 10 good high resolution (min. 330 dpi ) photo’s of your work on a white background OR on a professional model (shoot)
  • a CV
  • artist’s statement and
  • all information on the pieces, materials, prices etc. all information on the pieces, materials etc. in the caption of each picture.

We do not look at any application if we do not receive all as asked up here, we receive so many applications it will take us to many hours to send emails to ask for all items missing in the application.

If we have downloaded your wetransfer you will receive a notification from wetransfer,  so you know we received your application. We will inform you of our findings in approximately 14 working days after we received the wetransfer map.



Carrouselring, 18kRedgold with champagne diamonds.


swissness light.

foto, sandra gadient.

Panagiotis Panayi

Rings from the Simplicity collection, wedding bands, gold 18k.



Kinetic ring, stainless steel, white gold 750, dichroic glass,
micro ball bearings



Testimonial by Liisa Hashimoto, Japan

I have been exhibiting at Sieraad for five years now, sharing the stand with Iris from Insync Design. Every year I enjoy meeting all the artists from different countries, and meeting every year is like a reunion. In Japan, unfortunately, contemporary jewelry is not known too much to the public, so it is a good opportunity for me to see other artists’ works and exchanging information about the jewelry. As to the customers coming to Sieraad, I find many of them coming back every year. And usually they will kindly come back to our stand and enjoy looking at our new works of art. So, I try to show my works in a different way with different themes every year, always discussing with Iris how to display our stand. By exhibiting at Sieraad, I have been learning and thinking about the way of showing and selling my pieces, combining one-off pieces and production lines. It is not easy, but it is a good experience for me. Exhibiting at Sieraad is always my pleasure every year.

Liisa Hashimoto

Testimonial by Rachel Butlin, GB

First of all I would just like to say a huge thank you to Astrid and Maarten for an amazing show and time at Sieraad this year! Sieraad is a show I’ve always dreamed about being at and I was overjoyed this year to be accepted to exhibit. From day one the communication and organisation has been above and beyond and definitely made the lead up to the show alot easier as a first time overseas exhibitor. The show exceeded my expectations in every way from set up to visual appearance, visitors and response to my work. There was a wonderful mix of visitors from affluent public to international galleries, bringing a wealth of interest to our stand. I feel that the stand appearance and layout gives great visual variety and allows each participant to create their own stamp on the show by choosing colour and layout, which definitely sets this apart from other shows I’ve done. It was such a great pleasure to meet, network and socialise with so many other participants, creating relationships im sure will last on into the future. I was overjoyed with the response of my work at the show and it was lovely to receive such lovely comments and feedback from the Dutch public. Sieraad isn’t just a show, its a wonderful experience full amazing exhibitors, warm smiles, stunning jewellery and great visitors. Once again I would like to thank you all for such a great experience and i look forward to hopefully showing again with you soon.

Rachel Butlin

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